While social distancing is keeping Americans apart, everyone is looking for ways to stay connected. Stay close (virtually) with your customers by using these SAF social media tips and tools — including new posts that remind customers of the health benefits of flowers and the many ways your local business can safely meet their floral and gifting needs:
- Identify the right networks for you. There are a lot of social media networks so it’s important to understand each platform’s capabilities and decide which is best suited for your business. For example, Facebook is a great platform to build communities with Gen X-ers, Gen Y-ers and Millennials to showcase your unique arrangements. On the other hand, Twitter is a community that allows you to interact directly with current and prospective customers and provides a way for customers to share their flower questions, concerns and more, within 140 characters.
- Build a healthy fan base. Once you have set up pages on different social media channels, make sure your customers know about them. To do that, create social media messages that encourage word of mouth, integrate your online social presences in your website by including links to each of your social media pages, and even consider paying for ads or promoted posts.
- Create compelling content. Develop a brand personality by talking to your followers, not at Your posts should connect with your followers and add value to their day. Make sure that your voice is consistent throughout each post and each social media platform to ensure a seamless presence that will help your audience get to know you and trust you.
- Develop a content calendar. Use tools such as Google Docs and Google Calendar to create a calendar to stay organized across your social media platforms and help you visualize your social media content over a certain period of time. You can plan out and prepare your posts, especially around major holidays, at least a month in advance.
Stephanie Brady is the Project Coordinator for the Society of the American Florists.