Running social media ads may feel like a stab in the dark. These bite-sized ads need to capture the attention of an audience who are constantly...
Streamline Holiday Marketing with SAF’s Social Media Calendar
The winter holidays are quickly approaching, and the Society of American Florists has a social media calendar — including graphics and caption...
Encourage Small Business Saturday Sales
Saturday, Nov. 26, is Small Business Saturday — a day for consumers to celebrate and support small businesses and all they do for their communities....
Holiday Prep: Plan Your Seasonal Social Media Calendar
Chaotic might be how you describe your shop in the weeks leading up to the holidays — but it should not describe your social media approach. If...
Grow Your Brand With Influencers
Want to greatly increase your brand’s reach? Consider partnering with an influencer. Though not necessarily household names, these social media...
Make the Most of Your Petal It Forward Vibes
Is your business among the 578 floral businesses that participated in the Society of American Florists’ goodwill initiative, Petal It Forward,...
Encourage Fall Sales with SAF’s Social Graphics
The fall season is in full swing with holidays such as Halloween (Oct. 31), Veterans Day (Nov. 11), Thanksgiving (Nov. 24) and Hanukkah (beginning...
Create Buzz for Your Floral Workshop
You’ve planned a fall-themed workshop with an eye-popping project customers will love to take advantage of the season. But what’s your plan to get...
Florists Share 5 Ways to Petal It Forward on Social
Social media is about connections, building community and creating excitement. These elements go hand in hand with the Society of American Florists’...
Amplify Petal It Forward With Social Strategy
Science has proven that flowers make people happy, and hopefully your business is plans to spread the power of flowers on Oct. 19 with the Society...
Hacks for Better Social Content
Your business’s social media channels offer a new way to sell to customers and build brand awareness with the next generation of customers...
Sharpen Your Social Media Skills
Headed to SAF Orlando 2022 next week? Brush up on your social media skills with resources from the Society of American Florists so you can share the...
Cash In on Social Shopping
If your social media strategy isn’t generating engagement and, ultimately, sales, then you have yet to tap into its potential — and a growing trend....
4 Tips to Generate Back to School Business
Back to school season is in full swing, making it the perfect time to score more sales and connect with a new demographic. The Society of American...
Increase Sales Through Social Media Marketplaces
Gone are the days when Facebook and Instagram consisted primarily of family and food photos. Now, among other things, they are convenient places to...