Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the...
One of the first things Nikki Lemler, AAF, did this week after returning home from SAF Maui 2016 was to convert her Instagram account to a business...
On October 19, 2016, the Society of American Florists and florists nationwide will randomly surprise people on the street with flowers through 230...
The Society of American Florists is at it again, tapping into the popularity of random acts of kindness with its public relations campaign, "Petal...
If your social media posts sometimes run together, you're not alone. ("Did we promote that already?" "Haven't we run that photo recently?") "From...
The Rio 2016 Olympics start August 5, and when they do, a flurry of highly produced, super expensive ads from national and international companies...
Want to position your business as a positive force in your community, make consumers feel good about you — and give a morale boost to employees at...
As Dallas reels from the shooting that left five police officers dead, local florists are once again doing their part to help a community heal. The...
Have some cooler designs you want to move today? Looking to promote a weekday special (and generate foot traffic) next week? Drum up some mid-summer...
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. This past prom season, in...
The ideal complement to a great advertising campaign? A great public relations push. And just like you’re focusing more of your advertising energy...
Giving customers what they want and need was sound retailing advice 10 years ago — but today the best businesses are doing much more than that:...
When the Council of Fashion Designers of America honored luminaries of the fashion world June 6, one particular earring stole the show. The actress...
Get ready to feel and share some serious flower love this fall. The Society of American Florists’ 2015 Petal It Forward campaign was a big success,...
Don't miss David Kesler, AIFD, PFCI, of the Floral Design Institute in Portland, Oregon, present "How to Produce Great Video" at SAF Maui 2016,...