Forty-three percent of engagements happen between November and January, which means your next wedding clients will be entering the planning stages...
Your website says, “Send a breath of spring! This bountiful array practically bursts with sunshine!” Do customers sense similar energy and...
The Society of American Florists and Money Transfer Systems Inc., a leader in electronic check re-presentment and recovery, have partnered to bring...
The next time you hear one of your sales team members pick up the phone, ask yourself: Did your employee identify herself right away? Did she...
Several years ago, having watched customers move further from traditional (big) floral centerpieces for Thanksgiving dinner, Shirley Lyons, AAF, of...
If you are among the floral industry members who executed a local Petal It Forward event in more than 225 cities this week, you may be wondering...
The next time you and your team meet with a bride but fail to land her wedding, try asking yourself three questions: Did we shut down the...
Pricing is tricky business, with no one-size-fits all solution. Nonetheless, a good pricing strategy can make or break a business. That’s why Paul...
Imagine the following scenario: You hire a new sales team member. On her first day, she asks you, “What do you expect of me?” You, as the owner of...
Could one of the “biggest trends in floral design” help increase your average transaction and set you apart from the grab-and-go selections...
Summer is on its way out and that means another season is fast approaching: The season of road races. According to Running USA’s 2015 “State of the...
When Lindsay Irwin of Bitterroot Flower Shop in Missoula, Montana, introduced a new gift option to her customers last Valentine’s Day, she was...
If you aren't satisfied with the number of customers opening your emails, it may be time to take a look at your subject line strategy and rethink...
Rakini Chinery, AAF, AzMF, has found a sweet spot — in terms of both price point and location — for generating additional everyday, "just because"...
Concerned that using exclamation points and emoticons in your customer support correspondence come across as unprofessional? Don't be! According to...