Take advantage of some of the convenient online websites for coming up with more alluring ways to describe your designs.
Your website says, “Send a breath of spring! This bountiful array practically bursts with sunshine!” Do customers sense similar energy and excitement when they call?
Using evocative language to express the emotional impact of a gift of flowers boosts customer confidence that they’ve made the right decision and can prompt them to make a larger purchase. (For example, would a customer be happier spending more on “a pretty mix of pink and white garden roses,” or “a lush bouquet of fragrant pale pink and creamy buttermilk garden roses?”)
Descriptive adjectives don’t fall trippingly off the tongue for most people. So give your team guidance and encourage them to practice.
Try this:
- Jot down all the ordinary adjectives (pretty, nice, big, attractive) you hear people using as they talk about designs with customers.
- Choose a design or two and challenge staff to describe it without using any of the words on your list.
- Starting with what they come up with at the brainstorming session, create a list of alternative words and phrases to post near every phone. Here are some sites that can help.
