More than 500 people attended SAF Miami 2024, which featured 20 educational sessions, keynote speakers, competitions a Supplier Expo and more. The...
More than a dozen floral professionals have earned their letters, signifying their professionalism and commitment to the industry. Seven...
[mom_video type='vimeo' id='698727046' width='900' height='506']The Society of American Florists has added a second all-industry, in-person event to...
Florist Kenneth Royer, AAF, was an industry pioneer. As a second-generation owner of Royer’s Flowers & Gifts, in Lebanon, Pa., Royer was the...
The floral industry will continue to see historic sales and constricted product availability into 2022 and perhaps later, demanding much-needed...
Successful plant breeding can produce disease-resistant plants that have a longer shipping and vase life, all while providing retailers, wholesalers...
The Society of American Florists announced safety protocols focused on keeping convention attendees healthy amid a surge in Covid cases. “The safety...
Conversations about race relations have highlighted how inequity, intentional or not, is entrenched, permeating practically every part of society —...
The only thing constant in life is change — a message the global pandemic drove home hard. Floriculture professionals adapted, reimagining...
Convinced your shop’s reputation is so amazing you can settle for an “okay” website? Think again. Overall e-commerce grew by a whopping 44 percent...
Jodi McShan, AAF, AIFD, CFD, PFCI, knows who has the best secrets for improving her business — her peers. And at SAF Orlando 2021, she plans to take...
Christine Boldt, executive vice president of the Association of Floral Importers of Florida (AFIF), received the Society of American Florists’ 2018...
An award-winning floral designer from Vancouver, Canada, is the winner of the Society of American Florists’ 51st annual Sylvia Cup Design...
A cut flower-themed public television show that reaches an estimated 87 percent of the country is the winner of Floral Management’s 2019 Marketer of...
Members of the Society of American Florists elected three new leaders — one from each segment — to serve on its Board of Directors during SAF Amelia...