Having a robust and competitive online presence is more important than ever. That’s why the Society of American Florists devoted an entire day to...
Industry Members Talk Local Ties, Leadership
What can local florists do to tap into community ties and refine their messaging to better connect with area customers? How and why are leadership...
Learning, Laughter on Tap During ‘Blind Floral Challenge’
In “The Big Flower Fight,” Netflix’s international floral design competition, teams face off in a series of challenges, creating elaborate...
Dozens of Floral Industry Pros Discuss Reinvention Tactics
How has the pandemic reshaped consumer behavior — and how long lasting will those changes be? What are the key motivators for floral purchasing?...
Tech Leaders Share Digital Marketing Tips
A new report found that May 2020 global ecommerce sales eclipsed the entire 2019 online holiday shopping season, growing almost 80 percent compared...
Full Calendar? Flexible Options Available for SAF Reinvention Summit
If you’re not yet registered for the Society of American Florists’ all-virtual Reinvention Summit taking place next week, from July 27-31, don’t...
SAF Extends Access for Reinvention Summit
When SAF’s Reinvention Summit kicks off July 27, it will include more than 15 targeted sessions, including keynote addresses, panel debriefs,...
Amid Crisis, D.C. Floral Family Says: ‘Our Business Still is Rooted in People’
Five months into the pandemic, business owners face new hurdles as the threat of the virus remains constant, and local, state and national leaders...
SAF Extends Deadline for Award Applications
The Society of American Florists is extending the deadline for coveted industry awards this year to Spring 2021, giving floral community members...
Preview the Reinvention Summit Program
By now you’ve heard all about the Society of American Florists’ first ever all-virtual Reinvention Summit taking place July 27-31. SAF recently...
Head of H-E-B Floral Division to Share Team-Building Strategies
When a mistake happens at H-E-B’s BLOOMS Floral Shops, Joe Don Zetzsche trains his team to ask the person responsible an important question: Are you...
What’s the Future of Consumer Behavior? A Retail Expert Shares Clues
How will consumer behavior evolve in the near- and long-term as Americans wrestle with what it looks like to shop, socialize, congregate, work, play...
SAF Leaders Offer Preview of Reinvention Summit
How will consumer behavior change because of the pandemic — and what can floral industry members do now to adapt? What does new data from spring...
Save the Date for SAF’s Reinvention Summit!
The Society of American Florists has unveiled new details for the Reinvention Summit scheduled for July 27-July 31, 2020. You won’t want to miss out...
Take Advantage of SAF’s Benefits, Virtually!
Last week, the Society of American Florists announced that in keeping with government regulations regarding travel and crowd size, the association...