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Preview the Reinvention Summit Program

by | Jul 15, 2020 | Business Builder | 0 comments


By now you’ve heard all about the Society of American Florists’ first ever all-virtual Reinvention Summit taking place July 27-31. SAF recently unveiled even more details for this five-day event; attendees can opt to register for a select few days or for the full week. You won’t want to miss out on these highly interactive sessions!


On Monday, July 27, join Jim Dion, of Dionco. Inc., and a panel of industry leaders, to learn more about Consumer Behavior in a COVID and Post COVID world as well as discuss strategies in adapting operations both in the short and long term. Sponsors for the day include FTD (Dion’s keynote) and Accent Decor (industry panel).


On Tuesday, July 28, join Charlie Hall, Ph.D. of Texas A&M University, and a panel of industry leaders, to learn how COVID will impact consumer flower buying, as well as explore the practical implications of key findings of the survey results. Sponsors for the day include Tie Technologies (Hall’s keynote) and CalFlowers (industry panel).


On Wednesday, July 29, some of the industry’s top website providers will review lessons learned from the crisis, share strategies florists can implement and discuss some of the newest tools available to drive online business.


On Thursday, July 30, join Stacie Lee Banks, AAF, and Kristie Lee, of Lee’s Flower and Card Shop in Washington, D.C., and a panel of industry leaders, for discussions on how to build community and connections for your business. The day’s programming is sponsored by Teleflora.


On Friday, July 31, join Joe Don Zetzsche, director of H-E-B Blooms Flower Shops and Kate Penn, CEO of SAF, and a panel of industry leaders will tackle Leadership in the Time of Crisis and how to lead your business through change. Zetzsche and Penn’s keynote conversation is sponsored by Syndicate Sales.

Don’t miss engaging industry roundtable discussions on each of the topics for Monday, Tuesday, Thursday and Friday, sponsored by Asocolflores.

Make sure to visit the Reinvention Summit event page for more program details and to register for the event!

Stephanie Brady is the Project Coordinator for the Society of American Florists.


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