A new report found that May 2020 global ecommerce sales eclipsed the entire 2019 online holiday shopping season, growing almost 80 percent compared to May 2019. As the pandemic continues to push more shoppers online, the Society of American Florists is bringing together some of the industry’s premier website providers to talk about how florists can leverage this movement.
On Wednesday, July 29, from 11 am to 5 p.m. EDT, five digital marketing pros will share some of the latest ways to attract customers to your site, convert sales and enhance overall user experience.
The sponsored sessions, part of SAF’s Reinvention Summit, each include a question and answer period, giving participants direct access to floral industry leaders who eat, sleep and breathe online strategy, said SAF President Chris Drummond, AAF, PFCI, of Penny’s by Plaza Flowers in Philadelphia.
“Online buying is here to stay — and florists are uniquely positioned to capitalize on consumers’ eagerness to buy products that they connect with emotionally and then have them safely delivered to loved ones,” Drummond said. “However, as an industry and individual business owners we really have to put our best foot forward online. These sessions will help all of us learn how to do just that.”
The line-up for the day includes:
Maximize Social Media to Increase Engagement, Reach and Website Clicks
Renato Sogueco, AAF, PFCI, BloomNet’s vice president digital strategy and education
Digital Techniques & Storytelling
Jamie Adams, Flower Shop Network’s marketing director
Tactics for Leveraging High Traffic
Kirby Ryan, Teleflora’s senior director of eFlorist
Streamlining the Online Buying Experience
Joe Vega, Lovingly’s co-founder
Stop Neglecting Your Online Presence!
Sundaram Natarajan, GotFlowers’ CEO
Plus, you won’t want to miss an appearance and Q&A with two of the stars of Netflix’s hit show “The Big Flower Fight.” Check out the event schedule for more information on programming for July 29 and throughout the week.
Register today for the Reinvention Summit. SAF members pay $75/day ($125 for Monday’s session) or $249 for the full week. Prospective members pay $150/day ($250 for Monday’s session) or $499 for the full week. (Ask us about our great rates for additional employee attendees, too!)
Mary Westbrook is the editor in chief of Floral Management.