The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers,...
For the third year in a row, the Society of American Florists is leading the industry in a feel-good giveaway that reminds consumers and reporters...
Did you hold a Petal It Forward event? You can now say that you participated in an award-winning initiative. The Society of American Florists was...
The Society of American Florists’ feel-good Petal It Forward effort on Oct. 11 reached millions of consumers, reporters and digital influencers,...
Did you capture footage of smiling happy people giving and receiving flowers during your Oct. 11 Petal It Forward event? It could lead you to some...
For Tegan Davidson and the staff at Sequoia Floral International in Santa Rosa, California, last week’s Petal It Forward initiative took on added...
Tears of joy. Messages of thanks. Communities filled with flowers. These are just some of the stories coming in — and still being shared on social...
By the end of today, tens of thousands of Americans will have shared free flowers with family, friends and strangers — experiences that will lead to...
You gave away your last pair of Petal It Forward bouquets hours ago. Now, toot your horn, follow up with reporters and say thank you to all...
North Dakota has joined the ranks of states participating in the Society of American Florists’ 2017 Petal It Forward, officially making the effort...
Raising consumer awareness about the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists makes it easy for the...
Florists in 215 cities in 48 states plus Washington, D.C., and Canada have notified the Society of American Florists of their local Petal It Forward...
Now is the time to send local reporters a Media Advisory about your Petal It Forward event. SAF provides a sample Petal It Forward Media Advisory to...
From media advisories to talking points, the Society of American Florists has tools and advice at safnow.org/pif-press to help members attract...
#PetalItForward Prep: Media Outreach Posted by Society of American Florists on Tuesday, September 26, 2017