Customizable Petal It Forward event materials can help promote the October 24 event. SAF provides members with a Flower Card Template and a T-Shirt...
Publicity Pointers from Petal It Forward Superstars
Before hosting KSAZ Channel 10 reporter Carmen Blackwell, Denham practiced talking points with her marketing manager. “You really only have about...
Petal It Forward 2017: Social Media Coverage
Follow #petalitforward on social media:TwitterInstagramFacebook
Florists Share Winning Social Media Strategies from Petal It Forward
Two weeks ago, thousands of people throughout the United States, Canada and Colombia experienced the joy of giving and receiving flowers through the...
Petal It Forward Delivers Joy, Tears and Inspiration
The Society of American Florists’ 2018 Petal It Forward initiative brought out the best in people all over the country, reminding them of the...
Industry Members Surprise Consumers with ‘Petal It Forward’ Flowers
For hundreds of floral industry members across the country — and an untold number of consumers who happen to come into contact with them — today is...
Remind Reporters that You Will Petal It Forward on Oct. 24
With one week to go before Petal It Forward on Oct. 24, it’s time to finalize your publicity push. Pitch local media now about the feel-good story...
Florists in All 50 States Plan to Petal It Forward on Oct. 24
Nevada has joined the ranks of states participating in the Society of American Florists’ 2018 Petal It Forward, officially making the effort...
Train Your Happiness Ambassadors for Petal It Forward
Come Oct. 24, Alexis Dexter of Forget Me Not Flowers & Gifts in Barre, Vermont, will have at least 30 “Happiness Ambassadors” giving away 2,000...
49 States Prepare to ‘Petal It Forward’ on Oct. 24
As of Columbus Day, floral industry members had notified the Society of American Florists of their plans to randomly surprise people on Oct. 24 with...
48 States Prepare to ‘Petal It Forward’ on Oct. 24
As of early October, florists in 48 states and Washington, D.C., had notified the Society of American Florists of their local Petal It Forward plans...
Outfit Your Team and Flowers for ‘Petal It Forward’ on Oct. 24
If you haven’t already, now is the time to create and order Petal It Forward logo materials for your October 24 event. The Society of American...
Get the Media Excited About Petal It Forward
Petal It Forward is coming up fast: The date for 2018 is Oct. 24. Once you’ve signed up to participate, organized your staff and connected...
Industry Members Meet, Greet and Connect for Petal It Forward
When Pat and Allen Houck struck up a conversation earlier this month with Jennifer Sparks, the Society of American Florists’ vice president of...
42 States Prepare to ‘Petal It Forward’ on Oct. 24
Floral industry members in 42 states and the District of Columbia have notified the Society of American Florists of plans to participate in this...