“Saw this. Thought of you.” Those two sentences — the kind of verbiage often tacked onto a forwarded news article —might not sound revolutionary,...
There was a very special guest at Petals & Stem’s 45th anniversary celebration earlier this summer. Harriet Stern, the company’s very first...
Do your close your doors on the Sunday of a holiday? In Seattle, Rachel Martin of Ballard Blossom wouldn’t dream of doing that. “Consumers’...
Want a super-fast way to stand out on social media? When you respond to customers’ comments — positive and negative — sign your name. Doing so...
Last week, roughly 170,000 people (many of them dressed in tights, masks and capes) descended on San Diego for Comic Con, a 47-year-old multi-genre...
When the wedding dress store Alfred Angelo filed for Chapter 7 bankruptcy last week, the news sent brides around the country into a panic — and...
News today that the co-founder of one of the hottest start-ups in the last decade has been forced out of his company has many experts expressing a...
When Tim Huckabee started his sales and customer service training company in June 1997, flower shops with web sites were considered tech-savvy and...
Before you write off Mother’s Day 2017 and turn your attention fully to summer weddings and fall/winter planning, make sure you’ve responded to any...
“It made me cringe.” “What were they thinking?” “Totally avoidable.” Those are just some of the responses floral industry members are sharing in...
Partnerships, persistence and patience. Those three attributes seem to be a common thread among florists who experienced success last year with...
A celebrity goes out for brunch and then disses the restaurant on Twitter. A woman takes to Yelp complain about sub-par service at a local clothing...
Gretta Boehme of America’s Florist in Bound Brook, New Jersey, said her decision to attend the Society of American Florists’ 1-Day Profit Blast last...
When taking orders for Easter lilies, ask customers if the recipients have cats and be ready with alternative gift suggestions. According to the...
How do you design and market in a way that appeals to the sustainability-oriented consumer? How should the personalization mandate – “made for me” –...