About half of retail florists who responded to a Society of American Florists’ survey reported Mother’s Day flower sales were up over last year —...
Administrative Professionals Week is April 24-28, which makes it a good time to focus on developing corporate clients. SAF has resources to help...
Fifty percent of respondents to a Society of American Florists survey said sales for Administrative Professionals’ Week increased year over year. Of...
It’s Administrative Professionals’ Week and we hope your customers are celebrating the hard-working and devoted administrative professionals on...
In a remote COVID working environment, the role of administrative professionals has been elevated — and florists can use Administrative...
Research shows that a gift of appreciation will naturally lift an employee’s mood, create a lasting memory, and boost productivity. Plus, giving...
Administrative Professionals Week kicks off next week. Has the gratitude-filled event fallen off your radar, or your customers’? If so, you have...
Administrative Professionals Week continues to divide — and in some cases disappoint — florists. The weeklong holiday, observed this year from April...
Rather than relying on a blatant sales pitch, Gordon Bonetti Florist in Wethersfield, Connecticut tapped into research sponsored by the Society of...
Kevin Keser has a message for florists who write off Administrative Professionals Week as a non-event: Don’t give up — there are plenty of sales to...
Partnerships, persistence and patience. Those three attributes seem to be a common thread among florists who experienced success last year with...
Encourage customers to recognize administrative professionals next week — and tout the benefits of flowers and plants in the workplace. The Society...
The Society of American Florists makes promoting Administrative Professionals Week (APW), April 23-29, easy with 11 radio commercial scripts, a...
Administrative Professionals Week (APW), April 23-29, 2017, opens the door to cultivate new business clients and remind current clients of the value...
Remind corporate clients that a simple "Thank You" can go a long way to motivate employees and build loyalty, and that Administrative...