Floral industry members from 44 states and three countries staged some 565 flower giveaways this year for the Society of American Florists’ Petal It...
3 Social Strategies for a Successful Petal It Forward
Science proves that flowers make people happy. Hopefully your business is planning on spreading some cheer this fall with the Society of American...
Pa. Florist Rallies Community to Honor Essential Workers
From the first days of the pandemic, Tim Farrell, AIFD, AAF, PFCI, of Farrell’s Florist in Drexel Hill, Pennsylvania, has been making vases of...
Industry Members Come Together to Support Communities in Pain
Last week, the team at Mayesh Houston was looking for a way to express their sadness, anger and heartache over the death of George Floyd. So, they...
3 Tips to Stay in Front of Customers Every Day
Now that the rush of this year’s unusual Mother’s Day is over, it’s time to think summer strategy. SAF has pulled together three tips from a recent...
Tips for Generating News Coverage
While most of the world has hit pause the past two months, one industry has plugged along, full steam ahead: the news. Knowing this, Jackie Levine,...
Online, Authentic Messaging Cuts Through the Chaos
Finding a fitting marketing message has become an increasingly challenging task for all types and sizes of business, given that most customers’...
5 Marketing Lessons from Petal It Forward to Build Year-End Sales
Thousands of consumers were reminded last week of the mood-boosting, smile-making power of flowers after more than 650 Petal It Forward floral teams...
Tears. Delight. New Customers. Floral Pros in 50 States ‘Petal It Forward’
When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he’d drum up some excitement for the...
Post Petal It Forward Teasers on Social Media
View this post on Instagram Coming in October! Have you signed up atsafnow.tempurl.host? . #societyofamericanflorists #petalitforward...
SAF Amelia Island 2019: Educational Session Handouts
 "State of the Industry — and SAF" presentation Labor, rising costs, intense competition and the need to understand and adopt new technologies are...
Arizona Florist Builds on PR Success for Mother’s Day Donation Drive
Raising funds for a local charity and generating goodwill for the shop: these two worthy goals go hand-in-hand. Making the most of that synergy,...
Dozens Gather in Washington to Lobby for Key Industry Issues
When Karen Fountain, AAF, of Flowers ‘n’ Ferns stepped into the office of Sen. Tim Kaine (D-Virginia) on the morning of Tuesday, March 12, she was...
Highlight Your Female Staffers for Women’s Day
Looking for a way to promote Women’s Day that doesn’t feel overtly sales-y? Why not spend the week celebrating your female employees and sharing...
You Do You: Stand Out Online with Authentic V-Day Messages
The bad news: The competition for Valentine’s Day customers this year is intense. The good news: You already have everything you need to connect...