Affirmations of a career path. Insight into efficient retail operations. An insider view of the floral importing scene. And newfound floral friends....
Young Floral Pros Grow and Connect in Miami
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Results for "petal it forward"
ISO Career Development and Industry Peers? Next Gen LIVE! Delivers
At 33, Carrie Moore is a young business owner, navigating the ups and downs and ins and outs of running her Custer, South Dakota flower shop. But...
‘Zelmira’ Wins Best in Show in SAF’s Outstanding Varieties Competition
‘Zelmira’, a salmon Oriental Hybrid lily presented by Oregon Flowers, charmed judges with its vibrant (and in demand) coloring, perfect foliage, and...
Speakers
Doug Bates, AIFD, CF, CFD, Designs by Vogts Doug is the owner and lead designer for Designs By Vogt’s in Sturgis, MI. Doug has received numerous...
New York City Florist Touts Shopping Local on ‘Today Show’
Surrounded by cameras and dozens of flower arrangements outside the NBC studios in New York City, the Today Show’s Savannah Guthrie asked Starbright...
Speakers
Jazmin Albarran, Seed Your Future Jazmin is the Executive Director of Seed Your Future and has over a decade of change and systems management...
4 Ways to Improve Email Open Rates and Response
E-commerce, which has been trending upward for well over a decade, positively exploded in 2020 — growing from a $393 billion to $598 billion...
Industry Members Share Takeaways from SAF Palm Springs 2018
As Jenny Behlings, AAF, AIFD, PFCI, SDCF, listened to the Kick-Off address at SAF Palm Springs 2018, one phrase piqued her interest: “workplace...
5 Instagram Tactics To Steal From ‘Fitluencers’
On the heels of actors and actresses, pop stars and elite athletes, fitness gurus have some of the largest — and most devout — followings in the...
Women’s Day Prep: Employ Social Media
The Society of American Florists makes promoting International Women’s Day (annually March 8) easy with strategic advice, a promotional...
‘This is What You Do’: After Shooting, Orlando Florists Share Stories
A week and a half after the worst mass shooting in American history, the heartache in Orlando continues. At vigils, memorials and funerals, victims’...
Supplier Expo Participants
2024 Supplier Expo Participants *Denotes the supplier is a SAF memberAgricola el Chaupi “The Chaupi Farm” Ph: +59 (323) 610657agricolaelchaupi.com...
Videos: Women’s Day
INSTRUCTIONS: Post these YouTube videos and descriptions on your social media platforms to help you promote your shop and flowers for Women’s Day....
Practical, Profitable Tips and Tactics for Valentine’s Day
Check this round-up of articles featuring florists and their best practices for increasing Valentine's Day sales and profits. Valentine's Day 2016...
Events & Education
Get the Floral Education You Need to Succeed New to the industry and learning to be a florist? Or are you a savvy industry veteran wanting to learn...