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The headline sounds harsh, but that’s still the gist of many “secret shopper” conversations sales expert Tim Huckabee with FloralStrategies, LLC, has with florist shops around the country. S... Read more
Here’s a simple strategy to keep your cool when dealing with an angry, flustered customer: Picture him or her as a small child, “happy and running on a playground,” says Jenny Dempsey, custo... Read more
Nothing rivals the value of word of mouth marketing. First, it’s free; secondly, according to results of a Nielsen survey, 84 percent of consumers completely trust the recommendation of fami... Read more
An upcoming deadline involving new credit card technology and how credit card payments are processed is important for retail florists to know about — but not cause for panic (or costly upgra... Read more
There’s an easy way to connect with customers you may be overlooking: the email receipt. Nearly 50 percent of people make another purchase when spurred by a discount in an email receipt. “Wi... Read more
What do Olympic winners, beauty pageant winners and theatrical performers all have in common? Each receives a presentation bouquet to celebrate their accomplishment. During its convention, t... Read more
To improve your marketing in 2015, change your perspective. Rather than focusing on the quantity of likes, fans and followers, really think about the people you’re trying to reach and how th... Read more