A fourth-generation florist and industry educator is shedding light on all of the work (and joy) that goes into breeding, growing, designing and...
Toward the end of 2018, Juan David Lecuona began fielding hundreds of queries from industry members hungry for more information on ‘Alma’— a bright...
Have you ever devoted hours to crafting the perfect boutonniere, only to see it crumble on a suit jacket because it wasn’t attached correctly? "I...
Historically low unemployment means that many floral industry business owners are struggling to find and keep workers. How do you get new hires to...
Making business connections and soaking in educational sessions are the top factors driving floral professionals to the Society of American...
Ever wish you could be a judge on a show like “American Idol” or “The Voice”? Well, while it’s not a singing competition, you can be a judge for the...
The city best known for barbecue, jazz, fountains, the Chiefs and the Royals is the next stop for the Society of American Florists’ 1-Day Profit...
President Trump signed an executive order this week in Iowa intended to streamline the regulatory process for genetically engineered agriculture....
Mother’s Day was a strong holiday for the industry — with 62 percent of respondents to a Society of American Florists survey of retailers...
Exactly three years ago — on June 12, 2016 — a gunman opened fire in a gay nightclub, Pulse, in Orlando, Florida, killing 49 people and injuring 68...
FTD this week announced that it has filed for chapter 11 bankruptcy protection and entered into a purchase agreement with Nexus Capital Management...
Pop quiz: Think about the last employee to resign from your store — or, maybe, more realistically, the last person to just never show up. Do you...
Sharing ideas and learning ways to improve your business are the best reasons to attend SAF Amelia Island 2019, according to last year’s first-time...
Flowers remained a sought-after gift choice among consumers this Mother’s Day — and proved especially popular among adults aged 54 and younger,...
Marc Robinson has a few favorite memories from Memorial Day this year. Among them: Meeting two women who became friends through TAPS, a support...