Thursdays have traditionally been strong days for Valentine’s Day sales among retail florists — the weekday allows for impressive workplace...
Historic Cold Forces Some Industry Businesses to Modify Operations, Close
Some floral industry businesses in the Midwest were forced to modify operations or temporarily close their businesses on Jan. 30 in the face of...
SAF Asks Magazines to Nix ‘Forget Flowers’
With two weeks to go until Valentine’s Day, major publications and platforms are publishing articles that discourage consumers from buying flowers...
Flowers by George Interviewed for Hulu Show
Earlier this month, the same week Amazon became the most valuable publicly traded company — seemingly more evidence of the e-commerce giant’s retail...
60 Percent of Florists Saw December Holiday Sales Increase
Many florists had a cheer-worthy Christmas last month, with 60 percent of retailer respondents to a Society of American Florists’ post-holiday...
Will the Shutdown Affect Valentine’s Day Supply?
A Thursday holiday and a strong economy bode well for a successful Valentine’s Day this year — but some long-standing and new challenges, including...
First Timers Bring New Perspectives to Congressional Action Days
 By attending CAD, you will see and hear vital information regarding the floral industry and so much more first hand. To receive first-hand...
SAF Welcomes Three New Team Members
When visiting safnow.org, you might notice three new faces popping up to help via LiveChat. In January, SAF welcomed three new staff members —...
Industry Members Prepare to head to Washington, D.C.
Even as the partial government shutdown continues, floral industry members are preparing to make their case to lawmakers this spring. “Make YOUR...
Dozens Gather in Nashville for Targeted Education and Tips
For dozens of floral industry members, last weekend brought an opportunity to make good on New Year’s resolutions to be more profitable, learn new...
Partial Government Shutdown Continues into Third Week
Following President Trump’s televised address on border security on Tuesday night, the partial shutdown of the federal government continued today,...
Florists React to Bridal Media Evolution
If tradition continues, droves of women around the country now sport a sparkly new accessory on their left hands, thanks to all those holiday and...
Start 2019 with 1-Day in Nashville
Have you resolved to run an efficient, resourceful and more profitable business in 2019? If you’re determined to make your resolutions a reality,...
Industry Mourns David Austin, Father of Old English Garden Roses
World-renowned rosarian David Charles Henry Austin, whose eponymous line of garden roses earned legions of admirers among floral industry...
Industry Challenges, Opportunities to Shape SAF’s Future
Back in August, the Society of American Florists began an eight-month existential journey to determine the association’s purpose, responsibility to...