Have you resolved to run an efficient, resourceful and more profitable business in 2019? If you’re determined to make your resolutions a reality, head to the Society of American Florists’1-Day Profit Blast in Nashville, Tennessee, sponsored by DWF Wholesale, this Sunday, January 13.
Start the new year by boosting your business acumen with a single day’s investment. SAF’s 1-Day Profit Blast provides a concentrated burst of education from presentations by four retail experts alongside engaging, professional networking opportunities and a supplier showcase.
“You will learn things you can put into practice on Monday, and reap the benefits right away,” said veteran 1-Day Profit Blast participant Mark Anderson, founder of FloristWare who is among the 20 vendors exhibiting in the event’s Supplier Showcase. “It’s not the first step in a month’s long journey, or the start of a big investment — there is an immediate payoff.”
FloristWare is sponsoring the presentation “Extraordinary Service in Your Shop Every Day” led by FloralStrategies’ President Tim Huckabee. With just one month before Valentine’s Day, this presentation will detail tips to help you reclaim the holiday, earn significant money and encourage repeat business throughout the year.
“Florists are concerned with how all the new flower buying channels available to consumers erode their share of the market,” Anderson said. “This presentation shows florists how to compete — and win — on service.”
Joining Huckabee on the 1-Day Profit Blast stage in Nashville:
- Derek C. Woodruff, AIFD, CFD, CF, PFCI, owner of Floral Underground in Traverse City, Michigan, will share “Design Hacks and Smart Services to Delight Consumers,” sponsored by Syndicate Sales.
- Paul Goodman, MBA, CPA, PFCI, president of Floral Finance Business Services and a Floral Management contributor, will offer “A Roadmap for Profitable Deliveries.”
- Small business social media expert Crystal Valkaitis, founder of The Social Edge, will explore the latest in social media with her cutting edge talk, “What’s Up (and Coming) with Social Media.
Just hours after SAF’s 1-Day Profit Blast, florists will be putting all they’ve learned into practice. And it’s not just small ideas and opportunities — these are the big ones that could change their business forever.
“There is high-level inspiration, community and ‘ah-ha’ moments — conveniently jam-packed into one day,” said Corrine Heck, CEO of Details Flowers Software, who participating in the event’s Supplier Showcase. “The opportunity to spend time with successful floral business owners is worth every penny.”
Online-registration for SAF 1-Day Profit Blast in Nashville is open through Thursday, Jan. 10 at Noon Eastern. On-site registration opens Sunday, Jan. 13 at 7:30 a.m. For schedule and details, visit safnow.org/1-Day-Profit-Blast. https://safnow.org/events-education/1-day-profit-blast/
Save the date: SAF 1-Day Profit Blast in Boston sponsored by Jacobson Floral Supply is scheduled for March 31.
Anne Holub is a contributing writer for the Society of American Florists.