Most floral businesses finished 2025 with “good” or “okay” sales but high costs, political tension and a weekend Valentine’s Day have curbed the...
Florists End 2025 Steady, But Costs and Uncertainty Cloud Outlook
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Floral Industry News
National Marketers Lean Into Love With Valentine’s Day Ads
As Valentine’s Day approaches, two national florist networks are turning to emotionally driven video advertising to connect with consumers — one by...
Asocolflores President Augusto Solano Announces Retirement
Augusto Solano delivers heartfelt remarks after being inducted into SAF's Floriculture Hall of Fame, reflecting on a career dedicated to advancing...
Anne Stewart Shares Lessons From a Career of Leadership
Anne Stewart, the former president of North America operations or Smithers-Oasis, retired Jan. 30. ...
Protect Valentine’s Day Blooms From Farm to Finish
From harvest timing and rapid hydration to strict temperature control at a florist, every step in the supply chain plays a role in how long flowers...
Teach Employees to Think Like Owners
You change a pricing structure. You decrease staffing levels. You decide to source product differently — or roll out a new process companywide. From...
Supply Chain Adapts to Cushion Colombia Wage Hike
Flower farms in Colombia are balancing higher labor costs with efficiency gains as the industry prepares for the Valentine’s Day rush. Just weeks...
SAF Launches AI Business Consultant Powered by Industry Expertise
What if you could have a business consultant on call — 24/7 — who consistently gives you guidance grounded in the proven strategies of the floral...
Florists See Mixed December Sales, Brace for a Saturday Valentine’s Day
Nearly half of floral businesses saw an uptick in December 2025 sales over the previous year, according to the Society of American Florists’...
Skip the Flowers? SAF Pushes Back on Negative Valentine’s Day Ads
Last year, SAF put 10 companies on notice for their Valentine’s Day marketing campaigns that bashed flowers. When Spirit Airlines encouraged...
Valentine’s Day Prep: Is Delivery Eating Into Your Profits?
So much work goes into executing a successful Valentine’s Day: forecasting to purchase the right amount of product for the best price, creating a...
SAF Exchange: Beat Burnout to Outlast and Outperform
Corrine Heck, PFCI, founder of Details Flowers Software, brings her real-world experience and passion for planning and culture building to SAF’s...
PFCI Puts Stronger Communication Within Reach for More Floral Pros
The 24 professionals inducted into Professional Floral Communicators – International in 2025 — the organization’s largest induction class to date —...
Florists Are Simplifying, and Quietly Pulling Ahead
Lori Wheat, PFCI, who serves as SAF president and CFO at Lafayette Florist, is streamlining the shop’s offerings to a core set of best-selling...
Record Wage Hike in Colombia Adds Strain to Floral Supply Chain
A worker harvests alstroemeria at a Colombian farm. Growers face new cost pressures following a record 23.7% increase in the country’s minimum wage....