In the week before Valentine’s Day, several florists were shocked to receive an email from the Philadelphia Horticultural Society (PHS) with the...
The American Floral Endowment (AFE) announced a new memorial tribute in memory of John M. Hodapp, who passed unexpectedly on Feb. 11, 2022. John was...
How the floral industry is coping amidst supply chain disruptions was a popular hook in both national and local media coverage in the weeks leading...
Congratulations, you’ve made it through another hectic Valentine’s Day! Before moving on to International Women’s Day, prom, and other spring...
With less than a week until Valentine’s Day, businesses are doing whatever it takes to promote their gifts and services—including putting down...
The media is abuzz with flower-focused Valentine’s Day stories, but some of the coverage is homing in on supply chain issues, availability of red...
When an employee unexpectedly gives notice, you might feel sucker punched. Alas, this unwanted surprise is quite common, as owners and managers...
Facebook, Instagram, Twitter, TikTok, YouTube, Snapchat, LinkedIn, Clubhouse, Nextdoor — these only represent a fraction of the dizzying number of...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
The crunch is here. Your shop is busy getting ready for Valentine’s Day, prepping vases with greenery, and analyzing the production and delivery...
Need to do more with a smaller team? Struggling to maintain profits with increasing costs? Join other retailers to learn how to better leverage...
Does the increased cost of running your business keep you up at night? In 2021 consumer prices rose at the fastest pace in more than 30 years....
A custom guidebook company that sent customers an email discouraging the purchase of flowers for Valentine’s Day has apologized after the Society of...
For all the challenges that have come from the pandemic, it has also helped drive positive change in the floral industry, proving that adaptable...
Valentine’s Day is the perfect time to take advantage of media opportunities to increase your business’s visibility and promote flowers. As the...