Seed Your Future, an organization that last year became part of the Society of American Florists to promote the horticulture industry and related...
A national news story recently detailed the unique position flowers have in Americans’ lives right now, and how national companies and local retail...
It can be hard to find good help these days — especially experienced designers. In a recent survey by the Society of American Florists, nearly half...
You already know that customer behavior and attitudes have changed in significant ways since the beginning of the pandemic. You’ve experienced the...
There have been several factors affecting the floral supply chain in the past two years, from labor shortages to extreme weather. One reason...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Your website is one of your most valuable sales tools. It’s how people find you, get a sense of your style, and place an order at any hour of the...
Anyone who’s attended a floral industry seminar – whether a hands-on design session or a social media workshop – knows the power of a great speaker...
Seed Your Future and the Society of American Florists have announced plans to join forces to promote increased awareness of horticulture and...
With Valentine’s Day behind you (and newly engaged couples seeking floral services), it’s time to gear up for a busy wedding season. The Society of...
COVID-19 has changed consumer behavior — and with it, the way retail florists sell flowers. Sales expert Tim Huckabee has observed how those changes...
In the week before Valentine’s Day, several florists were shocked to receive an email from the Philadelphia Horticultural Society (PHS) with the...
The American Floral Endowment (AFE) announced a new memorial tribute in memory of John M. Hodapp, who passed unexpectedly on Feb. 11, 2022. John was...
How the floral industry is coping amidst supply chain disruptions was a popular hook in both national and local media coverage in the weeks leading...
Congratulations, you’ve made it through another hectic Valentine’s Day! Before moving on to International Women’s Day, prom, and other spring...