SAF has several resources, including social media graphics, talking points and a sample email, for florists who are working to build back the corporate clients they may have lost during the pandemic shutdowns.
Flowers are scientifically proven to help create a moment of calm, according to research from the University of North Florida’s Department of Public Health. With more workers back in the office and Administrative Professionals Week coming up April 24-30, it’s a good time to focus on building back corporate clients. SAF has resources to help you show businesses that flowers and plants are proven to benefit their bottom line.
Resources include:
- SAF’s Impact of Flowers & Plants on Workplace Productivity Study to learn more about the impact flowers and plants have on consumer health.
- Workplace photos and social media graphics to use on your website, in your newsletters and on your social media pages to spread the message that flowers and plants make a great addition to the workplace.
- Talking points to use along with sample letters, telephone scripts, radio commercial scripts and press releases to educate potential and current clients about the benefits of flowers and plants.
- Sample email to business clients to educate current and potential clients about how flowers enhance the workspace and boost employee morale.
Make sure to check out SAF’s corporate accounts resources for even more tools to help you build your client portfolio.
Stephanie Brady is the project manager for the Society of American Florists.
