Pantone’s 2023 Color of the Year, Viva Magenta (Pantone 18-1750), exudes confidence and enthusiasm — and brims with possibility in the creative...
Sharing your products’ origin is a way to interest, engage and impress customers. The latest issue of Floral Management tracks the backstory of...
There’s a world of beautiful fresh product to choose from — but getting to know different farms and suppliers can be a challenge. The latest issue...
A vice president of a floral supply company with a global market outlook. A third-generation florist whose business has grown 149 percent in the...
It’s one of the most wonderful (read: profitable) times of the year to be a florist. As consumers deck the halls, florists are expecting strong...
[mom_video type='vimeo' id='776708598' width='900' height='506'] There are many ways to add value to an arrangement, whether it be through the...
For many, the holiday season means celebrating with family and friends. For others, it is the loneliest time of the year. To make this period a...
Poinsettia season is here, which means it’s time to remind customers that the plants are not poisonous to humans or pets. Be prepared to dispel the...
Is the rising cost of goods squeezing your profit margins? Are you looking for ways to cut costs in the face of a possible economic downturn? The...
From pre-ordered holiday centerpieces to fulfilling the needs of last-minute gift-givers, florists can capitalize on deliveries that serve their...
Shayai Lucero was on track to pursue a career as a doctor or research scientist when she found herself looking for a job that would accommodate a...
[mom_video type='vimeo' id='773875132' width='900' height='508']Take a glance at a few headlines and it can be hard to make sense of what’s...
Ready or not, the holiday season is upon us. With house décor installations, holiday parties, winter weddings and an influx of walk-in shoppers...
The holiday season is here and the Society of American Florists can help you boost sales with tips and resources in the Holiday Planning Package....
The winter holidays are quickly approaching, and the Society of American Florists has a social media calendar — including graphics and caption...