A charity-minded event that has helped one florist contribute to a worthy cause and create positive buzz in the community is growing even larger...
To attract the attention of baby boomers with plenty of discretionary income, Spies, a Danish travel company, used cheeky humor — and a topical...
Asocolflores (Association of Colombian Flower Exporters) and Florint (International Florists’ Association), with over 100,000 European members, will...
A spray rose once again stole the show at SAF’s annual Outstanding Varieties Competition, winning the Best in Show: 'Brilliant Stars Green Pink’...
How much would you spend to score nearly six minutes on a top-rated local radio show — bantering with the hosts, promoting flowers and plugging your...
You’ve been meeting with a potential corporate client for half an hour when you see it — that glazed look, that checking of the smartphone. You’re...
If you’re trying to reach millennials, you probably already know that radio, TV and (gasp) newspaper ads are ineffective… but did you know that...
A comprehensive brand overhaul that included relocation, a new website, reduced inventory, two non-traditional locations and chasing after brides...
The old saying about a rose by any other name smelling just as sweet may get some tweaking soon, if a “fragrance legend” and “horticulture pioneer”...
Canale's wife, Suzie, who's penned several children's books including, "The Land of Chocolate Cosmos" and "The Popcorn Hydrangea of Poppingtom," has...
Through his customer training company, FloralStrategies, Tim Huckabee has performed thousands of test calls and heard way too many sales people...
October ushers breast cancer into public consciousness. Soon, you can expect to see pink plastered everywhere from yogurt containers to cosmetic...
In-store events played a role in creating more community awareness and sales for Floral Management’s 2015 Marketer of the Year, Butera the Florist...
Social media is an enticing tool to court brides-to-be. (After all, it's free!) But with 1.5 billion Facebook users, 316 million Twitter users, 300...
Leaders of CalFlowers (the California Association of Flower Growers and Shippers) are thanking an improved economy and a growing appreciation for...