Give stems a good (clean) cut before you start processing them in your store. Though not every florist follows this advice religiously — in many...
Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets...
Nearly 70 floral industry members from 17 states and Canada gathered for SAF’s lightning-fast, info-packed 1-Day Profit Blast, held April 16 in...
On April 28, 2016, Gardens America, the exclusive distributor of the Jardines de los Andes brand in the US, will celebrate its 40th year of...
When California Governor Jerry Brown recently signed legislation to increase the state's minimum wage to $15 per hour by 2022 for some businesses,...
Step away from the note pad! If your staff members stubbornly refuse to use your POS to take orders and instead rely on paper, it’s time to...
Baisch and Skinner Inc., St, Louis, Missouri, has become the newest member of International Floral Distributors Inc (IFD). Baisch and Skinner is...
When the White House hosted the Canadian Prime Minister and his wife last week for the first State Dinner honoring U.S.-Canada relations in 20...
“Turn on post notifications.” If you spend much time on Instagram, you’ve probably seen these four words — or the cheekier variation, “Turn me on,”...
After 33 years in its current location, SAF is moving in mid-April to a new location, about two miles away. The current location and 13,000-square...
After tragedy struck in one Indiana city, a local florist took action. On March 20, Carl Koontz, a 26-year-old Howard County Sheriff Deputy was...
What would you do if you had two-plus hours to talk candidly with some of President Obama’s top advisors? For about 80 Society of American Florists...
Can Women’s Day — already an established holiday in many other countries — become a big deal in the U.S.? That’s a question many Society of American...
This week, members of the Society of American Florists’ North Carolina delegation at Congressional Action Days are celebrating a major victory: Rep....
The Society of American Florists is using a new public relations program and a major rite of passage to connect teens and flowers. Prom season is...