When “The View” kicked off its Viewer Valentine Week series this week, flowers, professionally designed by a florist, were its first go-to gift...
‘DIY’ Funerals Gain Media Attention
DIY weddings? You know them well. But DIY funerals? For a certain, hip set in Los Angeles — and some high-profile publications — those are becoming...
Lessons from Super Bowl 50 Ads
Panthers? Broncos? Who cares! While football was the big draw for most of the millions who tuned into Sunday night’s Super Bowl, plenty of Monday...
Before the Halftime Show, a Flurry of Flowers for Queen B
Looking for a little last-minute fodder to share on social media — maybe a pop culture reference to nudge would-be Romeos into action? Why not...
Negative Publicity Report: Twigs Terrariums, Jared The Galleria of Jewelry, Canva
Three cheers for positivity! This week three more companies responded to the Society of American Florists’ concerns about Valentine’s Day promotions...
In Maine, Petal It Forward Still Excites
Looking for a way to bounce back from a bummer of a Sunday Valentine's Day? It’s not too late to get in on the Petal It Forward love. Last week, the...
Award Nominations and Applications Due March 1
There’s still time to submit nominations for SAF’s Floriculture Hall of Fame and other prestigious awards — and for service-oriented members to...
Teleflora Presents Service Award to Territory Manager
The Teleflora territory sales manager for Maine, New Hampshire and Massachusetts has won the company’s Tom Butler Award for “Outstanding Service and...
In L.A., a Marathon Complicates Valentine’s Day Logistics
A Sunday holiday. A three-day weekend. If you thought Valentine’s Day 2016 couldn’t get more stressful, think again: Some florists in Los Angeles...
Sogueco to Highlight Tech Trends at 1-Day Profit Blast in Austin
Retailers are headed to Austin, Texas, at the end of February to find out how to leverage technology trends so they can increase online business....
NYC Florist Tests 24-Hour Schedule
Emergency rooms. Big box stores. Fast food chains. You might expect these places to be open 24 hours a day. But in New York City, people can find...
Longtime Senior Director of SAF’s Government Relations to Retire
A woman known for her tenacity, intelligence, fearlessness and deep, deep love of the floral industry will soon take on a new role — retiree. Lin...
Lessons from a Storied Restaurant’s Slip Ups
After years of top-notch service and the very best product, how fast can you lose a customer? If you’re one of New York’s most storied (and...
Got Costs? SAF’s 1-Day Profit Blast Provides Clear, Practical Solutions
Rather than sitting back and worrying about that potential increase (and others like it), scores of florists are getting proactive — and heading to...