Looking for a way to bounce back from a bummer of a Sunday Valentine's Day? It’s not too late to get in on the Petal It Forward love. Last week, the...
Negative Publicity Report: Twigs Terrariums, Jared The Galleria of Jewelry, Canva
Three cheers for positivity! This week three more companies responded to the Society of American Florists’ concerns about Valentine’s Day promotions...
Industry Leaders Talk Gut Reactions to Valentine’s Day
Valentine’s Day 2016 has come and gone and the good news may be cold comfort: At least, it’s over. A Sunday holiday, long weekend and — along the...
Florists Band Together to Celebrate Women’s Day
How do you turn a holiday that’s already major in parts of the world — but pretty minor still in the U.S. — into something big? For many floral...
Sogueco to Highlight Tech Trends at 1-Day Profit Blast in Austin
Retailers are headed to Austin, Texas, at the end of February to find out how to leverage technology trends so they can increase online business....
In L.A., a Marathon Complicates Valentine’s Day Logistics
A Sunday holiday. A three-day weekend. If you thought Valentine’s Day 2016 couldn’t get more stressful, think again: Some florists in Los Angeles...
Flowers Take Top Spot on “The View”
When “The View” kicked off its Viewer Valentine Week series this week, flowers, professionally designed by a florist, were its first go-to gift...
Before the Halftime Show, a Flurry of Flowers for Queen B
Looking for a little last-minute fodder to share on social media — maybe a pop culture reference to nudge would-be Romeos into action? Why not...
‘DIY’ Funerals Gain Media Attention
DIY weddings? You know them well. But DIY funerals? For a certain, hip set in Los Angeles — and some high-profile publications — those are becoming...
Lessons from Super Bowl 50 Ads
Panthers? Broncos? Who cares! While football was the big draw for most of the millions who tuned into Sunday night’s Super Bowl, plenty of Monday...
Texas State Florists’ Association Recruits and Readies Next Generation of Workers
Millennials don't want to be florists. That's a message circulating throughout the industry and a fear that keeps many aging shop owners up at...
Teleflora Gets Ad Industry Thumbs Up with Valentine’s Day Video
Media magazine and website Adweek named Teleflora’s “What Is Love?” video “Ad of the Day” on Feb. 1, calling it a “rich bouquet of human...
Negative Publicity Report: Twigs, Scentsy and Massage Envy
As more than half (54.8 percent) of consumers plan to celebrate Valentine’s Day this year, according to the National Retail Federation, spending an...
Got Costs? SAF’s 1-Day Profit Blast Provides Clear, Practical Solutions
Rather than sitting back and worrying about that potential increase (and others like it), scores of florists are getting proactive — and heading to...