Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets...
Back at the Shop, Florists Put Ideas Gleaned in Cincinnati to Work
Nearly 70 floral industry members from 17 states and Canada gathered for SAF’s lightning-fast, info-packed 1-Day Profit Blast, held April 16 in...
In State-By-State Patchwork, Minimum Wage Increases
When California Governor Jerry Brown recently signed legislation to increase the state's minimum wage to $15 per hour by 2022 for some businesses,...
Put Down the Paper and Embrace POS
Step away from the note pad! If your staff members stubbornly refuse to use your POS to take orders and instead rely on paper, it’s time to...
Baisch and Skinner Joins International Floral Distributors
Baisch and Skinner Inc., St, Louis, Missouri, has become the newest member of International Floral Distributors Inc (IFD). Baisch and Skinner is...
At White House Briefing, SAF Members Talk Directly to Administration
What would you do if you had two-plus hours to talk candidly with some of President Obama’s top advisors? For about 80 Society of American Florists...
Indiana Florist Helps City Grieve Loss of Young Officer
After tragedy struck in one Indiana city, a local florist took action. On March 20, Carl Koontz, a 26-year-old Howard County Sheriff Deputy was...
SAF Moves to New Headquarters
After 33 years in its current location, SAF is moving in mid-April to a new location, about two miles away. The current location and 13,000-square...
Success! North Carolina Congressman Signs On as STARS Co-Sponsor
This week, members of the Society of American Florists’ North Carolina delegation at Congressional Action Days are celebrating a major victory: Rep....
SAF PR Program Drives Teens to Prom Flowers
The Society of American Florists is using a new public relations program and a major rite of passage to connect teens and flowers. Prom season is...
Florists Weigh in on Women’s Day Returns
Can Women’s Day — already an established holiday in many other countries — become a big deal in the U.S.? That’s a question many Society of American...
Instagram Considers Algorithm Change — Slowly
“Turn on post notifications.” If you spend much time on Instagram, you’ve probably seen these four words — or the cheekier variation, “Turn me on,”...
Time to Pitch the PC?
Admit it: You can’t live without your smartphone. You stay connected and productive, engaging with friends, coworkers and customers alike using...
In Congressional Meetings, SAF Members Speak Up for Industry Needs
At home in Phoenix, Arizona, Cheryl and Brad Denham have tried for some time without luck to schedule a meeting with Sen. Jeff Flake, the state’s...
At SAFPAC Dinner, Cartoonist Shares Insight on Being Seriously Funny
The current presidential campaign seems to be the stuff of dreams for comedians — the jokes must write themselves, right? But for acclaimed...