A celebrity goes out for brunch and then disses the restaurant on Twitter. A woman takes to Yelp complain about sub-par service at a local clothing...
The American Floral Endowment (AFE) has announced the recipient of the 2017Paul Ecke, Jr. Scholarship. Kaylee South, a Ph.D. student at The Ohio...
Former White House Florist Laura Dowling has written a new book that The New York Times recently characterized as filled with “juicy details about...
A tax issue that Society of American Florists members discussed with lawmakers and key staff during SAF’s Congressional Action Days (CAD) is getting...
What do a unique store app and loyalty program, a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League...
“Step back in time with a visit to our boardroom, featuring members of the Floriculture Hall of Fame,” the Society of American Florists shared in a...
Less than a month after the Society of American Florists’ Annual Congressional Action Days (CAD), 15 congressional offices have submitted...
Adverse weather in Colombia and Ecuador in March affected production for some growers — leaving industry members hopeful that sunny conditions in...
The Society of American Florists has responded to a New York Times story that mischaracterized aspects of the floral industry supply chain. “In the...
The Society of American Florists makes promoting prom flowers a snap with social media graphics and suggested posts — all free for SAF members...
A Society of American Florists member who worked in his Amarillo, Texas, store for 60 years, died late last month. The Amarillo Globe-News ran a...
Leo Roozen, AAF, had a positive message for potential visitors and flower lovers in the Pacific Northwest this week: The daffodils are blooming at...
Professional Floral Communicators - International (PFCI) has established "Bucks for Bobbi," a memorial tribute through the American Floral Endowment...
Gretta Boehme of America’s Florist in Bound Brook, New Jersey, said her decision to attend the Society of American Florists’ 1-Day Profit Blast last...
When Skip Paal, AAF, of Rutland Beard Floral Group, headquartered in Cantonsville, Maryland, testified to Congress last week, he made such a big...