The cut flower team at Dümmen Orange recently released the first video of five in a series that focuses on creative, seasonally-inspired...
Floral Management Magazine Names New Editor in Chief
The Society of American Florists’ Floral Management magazine has a new top editor — someone who is very familiar to longtime readers. Mary Westbrook...
Lord & Taylor Sells Part of NYC Store to WeWork
From racks and racks of glam clothes, make-up and shoes to — rows and rows of laptops? Lord & Taylor has announced it will rent out about a...
Florists Anticipate Inspiring Day in Louisville on Nov. 4
Nicole and Sue Palazzo had already landed in South Florida on Tuesday, September 5, when they got the bad news: due to the threat of Hurricane Irma,...
SAF’s Petal It Forward Generates 81.9 Million Impressions
The Society of American Florists’ feel-good Petal It Forward effort on Oct. 11 reached millions of consumers, reporters and digital influencers,...
WF&FSA Conference Draws Hundreds
More than 770 floral industry members traveled to Miami last week for The Wholesale Florist & Florist Supply Association’s 2017 Floral...
New National Brand, Pest Control Info Among Highlights of Proflora 2017
Asocolflores, the association of Colombia flower exporters, welcomed more than 2,000 international buyers to Proflora, its biannual trade show, in...
At Profit Blast in Louisville, a Focus on More Profitable Events
Knowing what to charge wedding and event clients can be tricky. When retailers miscalculate, they risk not making a profit. Fortunately, help is on...
In Response to Customer Feedback, Target Delays Christmas Merchandising
It’s beginning to look a lot like Christmas? Not at Target. The retail giant announced this week that it “will ease up on Christmas...
National Geographic Highlights American Grown Effort
A flower farm in Gainesville, Virginia, is taking a star turn in National Geographic magazine’s November issue. Andrea Gagnon said the coverage of...
Congressional Staffers Hear Value of Specialty Crops
Hosted by the House Specialty Crop Caucus, participants heard about how programs in pest and disease mitigation, production research and...
UBloom Launches New Documentary Series about Flowers of Colombia
J Schwanke, AAF, AIFD, PFCI, the founder of uBloom.com, announced Monday, October 23, the release of his latest documentary series, “The Flowers of...
Wholesalers to Retailers: Plan Ahead and Order Early
A late summer and early fall that read like something out of a science fiction movie — hurricanes, volcanoes, grounded planes, backlogged ports —...
Attract Millennials with Smaller Designs at 1-Day Profit Blast
Here’s a trend you’ve probably heard something about already: Most millennials aren’t dreaming of or investing in McMansions. (Maybe in the pages of...
Wholesaler Continues Petal It Forward Despite Area Fires
For Tegan Davidson and the staff at Sequoia Floral International in Santa Rosa, California, last week’s Petal It Forward initiative took on added...