The Senate and the House are both moving forward with efforts to overhaul the country’s tax code, but the two houses are taking different...
Holly, Jolly and Young: Gen Z and Millennials Expected to Increase Holiday Spending
Most experts are calling for a robust holiday shopping season this year — and a new national survey indicates young adults (18- to 24-years-old)...
Stock Your Store with New ‘Model’ Stems
Odorless limonium. Speckle-free alstroemeria. Tea roses in a breathtaking array of new colors and dianthus in shapes you’ve never seen before. These...
AFE Promotes Video Contest and Giving Tuesday
Want to win $4,000? (Who doesn’t?) Floral industry members and their customers still have time to create a short video that plays up their love of...
Redesigned SAF Homepage Puts Emphasis on Help and Efficiency
If you haven’t visited SAFnow.org recently, take a look. The Society of American Florists rolled out a redesigned homepage for its member website in...
Lovingly Launches Online Security Campaign
Through its Security With a Capital S campaign, Lovingly is working to educate florists about online security and to provide access to secure sites...
FTD Names Competitors for 2018 America’s Cup
FTD recently announced competitors for the company’s America’s Cup 2018, a national floral design competition. FTD America’s Cup is June 30 – July...
Small-Business Issues Critical in Tax Reform Debate
As the House of Representatives presses forward on tax reform, questions about how new legislation will affect small businesses continue to be a...
It’s the Hygge-ist Time of the Year
One of the contenders last year for Oxford Dictionaries’ Word of the Year? Hygge. That’s a Danish word defined as “a quality of coziness and...
In Louisville, Florists Talk Millennials, Events, Facebook — and One Customer Question to Nix
Connecting with millennials and down-sizing boomers. Running events more profitably. Increasing average orders. Finally (finally!) getting a handle...
After Shooting, TSFA Helps Organize Volunteer Designers for Small Texas Town
After the worst mass shooting in Texas state history, the Texas State Florists’ Association is organizing an effort to offer support and comfort for...
Retail Group Predicts Uptick in Consumer Holiday Spending, Especially Online
The country’s largest confederation of retail businesses is predicting a brisk holiday shopping season — particularly for online retailers. The...
Rome-Inspired Flower Festival Planned for CaliforniaÂ
A new flower festival this spring in Ventura County, California, will celebrate the history of ancient Rome’s Festival of Flowers, while delivering...
USDA Mails ‘User-Friendly’ Census of Agriculture, Due Feb. 5
Later this month, the U.S. Department of Agriculture (USDA) will mail the Census of Agriculture to American growers and ranchers. The census is...
SAF’s Petal It Forward Program Wins Distinguished Association Award
Did you hold a Petal It Forward event? You can now say that you participated in an award-winning initiative. The Society of American Florists was...