J Schwanke’s South American adventure continues this month with visits to farms specializing in garden roses, proteas and more during the second...
Floral Industry Rallies to Help Wildfire Victims and Honor First Responders
Days before Thanksgiving, a group of floral industry members came together in California to support wildfire recovery efforts in the state’s wine...
Teleflora Spruces Up ‘Good Morning America’ Set with Holiday Flowers
Deck the halls? Why not the studio? This week, Teleflora kicked off a month-long partnership with ABC’s “Good Morning America,” turning the set of...
Florida Growers Talk Hurricane Recovery, Supply Issues at Sold-Out Dinner
Two months of tireless cleanup following Hurricane Irma paid off Saturday, Nov. 18, when David and Jana Register, owners of FernTrust in Seville,...
Philadelphia Florist Plays Host to ‘Undercover’ Politician
When a local politician in the Philadelphia area wanted to connect with his constituents, he turned to a longtime family florist. Councilman...
House and Senate Take Different Paths to Tax Reform
The Senate and the House are both moving forward with efforts to overhaul the country’s tax code, but the two houses are taking different...
Holly, Jolly and Young: Gen Z and Millennials Expected to Increase Holiday Spending
Most experts are calling for a robust holiday shopping season this year — and a new national survey indicates young adults (18- to 24-years-old)...
Stock Your Store with New ‘Model’ Stems
Odorless limonium. Speckle-free alstroemeria. Tea roses in a breathtaking array of new colors and dianthus in shapes you’ve never seen before. These...
AFE Promotes Video Contest and Giving Tuesday
Want to win $4,000? (Who doesn’t?) Floral industry members and their customers still have time to create a short video that plays up their love of...
Redesigned SAF Homepage Puts Emphasis on Help and Efficiency
If you haven’t visited SAFnow.org recently, take a look. The Society of American Florists rolled out a redesigned homepage for its member website in...
Lovingly Launches Online Security Campaign
Through its Security With a Capital S campaign, Lovingly is working to educate florists about online security and to provide access to secure sites...
FTD Names Competitors for 2018 America’s Cup
FTD recently announced competitors for the company’s America’s Cup 2018, a national floral design competition. FTD America’s Cup is June 30 – July...
Small-Business Issues Critical in Tax Reform Debate
As the House of Representatives presses forward on tax reform, questions about how new legislation will affect small businesses continue to be a...
It’s the Hygge-ist Time of the Year
One of the contenders last year for Oxford Dictionaries’ Word of the Year? Hygge. That’s a Danish word defined as “a quality of coziness and...
In Louisville, Florists Talk Millennials, Events, Facebook — and One Customer Question to Nix
Connecting with millennials and down-sizing boomers. Running events more profitably. Increasing average orders. Finally (finally!) getting a handle...