Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) —...
National Group Predicts Near-Record Spending on Mother’s Day
The National Retail Federation is forecasting a robust Mother’s Day holiday this year, with near-record spending of $23.1 billion. About 86 percent...
Lovingly Hosts Story Contest for Mother’s Day
To get consumers thinking about Mother’s Day and how flowers make the perfect gift, Lovingly, a website and POS provider for retail florists,...
Millennial Floral Designer Talks Shifts in Customer Expectations
With Pinterest dreams and Martha Stewart moms, millennial customers have plenty of ideas — and florists are the pros tasked with crafting those...
Former Marketer of the Year Continues Award-Winning for Fiesta
This week, nearly 1,000 people in San Antonio are advertising for Spring Garden Flower Shop by sporting a colorful piece of metal. Nine years ago,...
Floral Industry Remembers First Lady Barbara Bush
When Sten Crissey, AAF, walked into the White House in the spring of 1990, he looked around the room and took a deep breath. Crissey, then president...
Florists Struggle with Messaging, Timing of International Women’s Day
In many ways, International Women’s Day sounds like the ideal holiday for the U.S. floral industry: The March 8 event encourages people to celebrate...
Floral Industry, Elected Leaders and Developers Wrestle with Flower Mart’s Future
The San Francisco Board of Supervisors passed a resolution yesterday aimed at solving a problem facing Bay Area floral industry business owners,...
Master QuickBooks at SAF’s 1-Day Profit Blast in Detroit
Your bookkeeper is already a QuickBooks expert — there’s no reason for you to know the nitty-gritty details of the accounting software, right? Think...
‘Early’ Easter and Passover Holidays Deliver Mixed Results
Easter and Passover sales were a mixed bag this year. About a third of retailer members responding to the Society of American Florists’ post-holiday...
Petal It Forward Prep: Invite Local Reporters and Plan Your Social Media Strategy
Generating traditional and social media coverage on the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists...
2018 Petal It Forward Date Set for Oct. 24: SAF Seeks Industry Participation
For the fourth year in a row, the Society of American Florists is leading the industry in a nationwide feel-good promotional effort that shows...
SAF’s Instagram Promotion Puts Prom Flowers on Teens’ Radars
In just the first week of paid promotions by the Society of American Florists, a video designed to get teen girls excited about prom flowers has...
After Humboldt Broncos Crash, Florist Comforts Community
As community members grieve the loss of 15 people —mostly young players — associated with a Canadian hockey team, a local florist has been reaching...
Petal It Forward Prep: Set the Wheels in Motion
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers,...