Promote your wedding business with the Society of American Florists’ “We’re Married to Perfection” materials. The materials feature a professional...
Wedding Toast Tips, Pitch-Perfect for Blogs
Keep it simple. Keep it short. And — write down your thoughts beforehand. Those are some of the tried-and-true wedding toast tips collected by the...
Upsell Your Next Wedding with Flower-Centric Trends
If you’re looking to shake up your wedding business this summer — and find some new opportunities for additional transactions and upsells — take...
Boost Wedding Sales with New Trend Knowledge
Want to wow your wedding customers with a look they just can’t find on Pinterest (and increase your average wedding transaction in the process)?...
Key to Closing Brides: Ask for the Business
Not happy with the percentage of brides saying 'I Do'? Columbus, Ohio, retailer Heather Waits, of Bloomtastic Florist, said it's simpler than most...
Introducing: DavidAustinWeddingRoses.com
David Austin Roses has launched a new website dedicated exclusively to its cut rose varieties at davidaustinweddingroses.com. Filled with gorgeous...
For Big Day, More Brides Choose ‘Sexy’
The latest bridal trend to hit the aisle (and style section)? “Sexy” dresses that — at least to some people — appear ready for the bedroom rather...
How to Click With Brides to Be on Social Media
Social media is an enticing tool to court brides-to-be. (After all, it's free!) But with 1.5 billion Facebook users, 316 million Twitter users, 300...
A Simple Trick to Make Brides to Pay Up
It's a scenario straight out of florists' nightmares: You spend hours and hundreds of dollars designing a client's wedding. And then she stiffs...