By Mary Westbrook “I would like to have the SAF logo on my website,” a member florist wrote the Society of American Florists recently via the...
Postcards are an effective way to alert current and potential customers your shop’s services and specials. The Society of American Florists offers...
Statement stuffers are an easy, effective way to create floral reminders and keep your name in front of customers. The Society of American Florists...
When you read the phrase “bachelorette party,” what comes to mind? Plastic tiaras? Sky-high stilettos and dancing on tables? Drinks galore? For many...
Need a way to beat the heat — and the infamous summer sales slump? Get in the holiday spirit. A Christmas in July party is a fun way to stand out in...
Imagine: A customer calls in, bursting with pride about the impressive promotion his favorite niece has landed. He can’t say congratulations in...
Have a little time this summer to think strategy? You aren’t alone! A Society of American Florists member recently asked our team via Live Chat for...
If a new survey from the National Retail Federation proves correct, Americans are ready to show the dads in their life some love this Father’s Day....
If you want to grow your business in the next year, you may need to learn to say “no” a whole lot more often. That’s advice from Derrick Myers, CPA,...
Alert: By the time you finish reading this sentence, you may…already be bored. In our age of Instagram, Twitter, Facebook and YouTube, people’s...
Need a little sales-pick-me-up around your business this summer? Um, yes, please! Look to grooms and in-store workshops if you want to leverage...
Let’s face it, dear ol’ dad sometimes gets the short stem when it comes to expressing sentiments with flowers. However, by using practical items as...
Here’s something you probably want to hear from customers about your sales team: “Everyone is so nice!” Nice is good, right? Actually, when it comes...
“Why are your prices so high?” “Why do you charge more than the florist down the street?” “You guys did it for me last time I was here. Why not this...
One secret to success for hosting a local Petal It Forward event on Oct. 24? Don’t be afraid to ask suppliers for help — they most likely want to...