Let’s face it, dear ol’ dad sometimes gets the short stem when it comes to expressing sentiments with flowers. However, by using practical items as...
Is Your ‘Nice’ Staff Hurting Sales?
Here’s something you probably want to hear from customers about your sales team: “Everyone is so nice!” Nice is good, right? Actually, when it comes...
2 ‘Secret’ Sales Opportunities to Leverage Now
Need a little sales-pick-me-up around your business this summer? Um, yes, please! Look to grooms and in-store workshops if you want to leverage...
How to Answer Your Customers’ Toughest Questions
“Why are your prices so high?” “Why do you charge more than the florist down the street?” “You guys did it for me last time I was here. Why not this...
5 Questions to Ask Your Team the Week After Mother’s Day
While you and your staff can still recall details ask questions, hold a team debrief on what went right, what should be improved upon with Mother’s...
Nine Social Media Ideas to Post for Mother’s Day
Post this message on social media with a photo of one of your custom floral designs. “Super moms deserve superior flowers from (shop name) this...
3 Spring Design Trends to Perk Up Sales
Pop quiz: Who is in charge of profitability at your store? If you said, “the owner” or “the manager,” we’ll understand, but according to industry...
How to Turn Negative Feedback into a Positive
Negative feedback about floral arrangements (“too small,” “died too quickly”), delivery (“too late”) or customer service, alas, happens pretty...
Steal these Ideas for Mother’s Day Social Media Posts
“With Mother’s Day around the corner, it has us thinking about our moms! What is it about your mom that you love? Tell us below!” Post this message...
How to Market and Sell in a College Town
Caps and gowns will soon be replacing T-shirts and jeans for many college seniors and that means booming business opportunities if you have an...
Five Easy Ideas for Mother’s Day Social Media Marketing
Looking for inspiration for your social media posts during the lead up to Mother’s Day? “Get personal,” said SAF Vice President of Marketing...
Pitch #StressLess Stories to Earn Local Publicity
Stress abounds. According to Wakefield Research, 68 percent of people experience stress on a weekly basis and 32 percent endure it daily. “Pretty...
Remind Customers Now About Administrative Professionals Week
Administrative Professionals Week kicks off next week. Has the gratitude-filled event fallen off your radar, or your customers’? If so, you have...
Promote #FlowerPower with SAF #StressLess Social Media Calendar
“How did this make you feel? We have lots more to delight your senses. Come on by to stop and smell the flowers and experience a moment of calm....
Communion Crowns Help Illinois Shop Court New Customers
First communion, a tradition for young Catholics (typically 7-year-olds), is just around the corner. For more than 30 years, Lake Forest Flowers in...