Journalists don't pull any punches when reporting on the good, the bad and the ugly of Valentine's Day. Right now, they're in research mode, posing...
Be Ready for the Test Order
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Business Builder
Court Football Fans for More V-Day Sales
We've entered the tail end of football season, when every game counts and captures the attention of so many men, right before Valentine's Day (the...
In Search of Health Insurance? SAF Has You Covered
Sniffle. Cough. Achoo! All that time in December spent at crowded shopping malls, parties and airport terminals presents a lot of opportunities to...
Review Highs and Lows of Valentine’s Days Gone By
It's a brand new year, a blank slate on which to break sales records. And the first step toward that achievement is … to look back. Prepare for...
Multiple Promotions Keep Christmas Spirit Strong All Season Long for Pennsylvania Florist
Piggybacking on local holiday events can be a great way to get a bump in your holiday traffic without having to create an event from scratch....
Santa Visits Rothe Florists
A certain celebrity makes the annual open house at Rothe Florists a "can't miss" family event. For seven years, parents have packed the Philadelphia...
On Review Sites, Be Fast and Open to Improve Ratings
How far would you go to correct a handful of bad reviews on Yelp? In California, restaurateur Andrew Gruel told The New York Times how he recently...
Beat the Big Boxes By Putting Your Poinsettias on a Pedestal
Ever hear a customer complain that florists inflate the price of poinsettias? It's sad that many consumers believe this — but sadder that the...
Show Your Favorite Vendors Some Love
As you approach the final days of 2015, it's worth recognizing the people who helped you reach the milestone of another year in business. Are there...
A Master Guide to the Art of Floral Design
Looking for a holiday gift your designers will absolutely adore — and that will inspire them in 2016 and beyond? Consider “A Master Guide to the Art...
Wisconsin Florist Feeds Customers’ Appetite for Holiday Treats
If you're hosting a holiday party at your shop this month, it pays to put special thought into your refreshments. Sandy Schult Buss, owner of Trig's...
Strong Visual Merchandising Lands N.Y. Florist Holiday Press
Kittelberger Florist and Gifts in Webster, New York, scored some prominent ink right before the biggest shopping weekend of the year, all because of...
Set the Record Straight on Poinsettias
Though many consumers consider the poinsettia the quintessential Christmas plant, some people (namely, pet owners and parents of young children) shy...
Save When You Ship
Shipping gifts to friends and family this holiday season? Good news! As an SAF member, you are entitled to the FedEx Advantage, which provides...
Use Mood Music to Make More Sales
This time of year, Bing Crosby, Judy Garland and Andy Williams might be among your most influential salespeople. (But not Alvin, Simon and...