Forty-three percent of engagements happen between November and January, which means your next wedding clients will be entering the planning stages...
3 Ways to Get Engaged Couples to Say ‘Yes’
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Business Builder
Turn Unsold Christmas Merchandise into Hot Holiday Items
Tired of slashing prices on unsold Christmas merchandise after the holiday, two years ago, Andy Knowles of Rob's Flowers & Gifts in Poplar...
5 Apps to Try Out this Fall
There’s a reason “there’s an app for that” became a catchphrase, according to Crystal Vilkaitis, owner of Crystal Media. “It seems like there is an...
What’s in a Word? Money
Your website says, “Send a breath of spring! This bountiful array practically bursts with sunshine!” Do customers sense similar energy and...
Will Your Staff Ace the Undercover Shopper Test Call?
Have you ever really listened to what your staff says to customers on the phone? Are they energetic and engaging? Do they upsell and cross sell and...
Have You Received a Bounced Check?
The Society of American Florists and Money Transfer Systems Inc., a leader in electronic check re-presentment and recovery, have partnered to bring...
A Quick Fix for Better Open Rates
Chris Drummond, AAF, of Plaza Flowers in Philadelphia has discovered a "secret" for improving open rates. Put a low price point in the subject line....
Pumpkins Add Punch to Thanksgiving Work
In British Columbia, Christa Dannhauser has found a way get her customers excited about Thanksgiving floral designs: pumpkins — and a dose of...
Leverage the Slow Shopper Movement
The showroom of McNamara Florist's new headquarters in Indianapolis is 3,000 square feet —but Toomie Farris, AAF, AIFD, knew right away he wanted it...
Skip These, and You’ll Skip Some Profits, Too
The next time you hear one of your sales team members pick up the phone, ask yourself: Did your employee identify herself right away? Did she...
Keep Existing Customers Coming Back in Three Steps
The allure of new customers can be strong for any retail florist, but the best customer for your business is likely the person who is already...
3 Ways to Turn Petal It Forward PR Wins into Sales Success
If you are among the floral industry members who executed a local Petal It Forward event in more than 225 cities this week, you may be wondering...
Check your Gut?
To hire the best team possible, including seasonal workers, give some job candidates a second look, even if they don’t make a sterling first...
Attract More Millennials to Your Shop in Four Steps
Millennials are now the largest age group in America and they had an estimated buying power of $2.45 trillion last year. If you're struggling to get...
North Carolina Florist Glows with Pumpkin Carving
In Winston-Salem, North Carolina, one shop has found an unexpected pocket of Halloween sales: pumpkin carving. For the last few years, customers...