When Suzie Canale went to see the steamy “Fifty Shades Darker,” she couldn’t take her eyes off the movie’s flowers. That’s not a euphemism. In a...
How to Pull from the Big Screen for Your Social Media Pages
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Business Builder
Connect to the Industry’s Insurance Experts
Since 1887, Hortica has uniquely focused on the floral industry and has a vested interest in the success of both the industry and your business. In...
Address the “In Lieu of Flowers” Phrase
When submitting death notices, some funeral directors regard "in lieu of flowers" as a convenient, polite way to reference memorial contributions....
N.J. Florist Offers Employers Workplace ‘De-Stress’ Demos
A florist in Princeton, New Jersey, may have found a way to get her designs in front of a key demographic — while helping to turnaround a troubling...
Make March Madness Your Social Media Muse
It’s almost that time again when sports bars hit capacity, employees call in sick and millions of Americans fill out brackets predicting the last...
Use Home Shows to Grow Brand Recognition and Authority
Last week, Heather Waits, co-owner of Bloomtastic in Columbus, Ohio, and her designer, Carrie, stepped away from their usual duties to give...
To Talk Women’s Day, Turn to Your Team
Hustling to figure out a last-minute way to promote International Women's Day next week —and all of the goodwill (and potential sales) the "new"...
Make Opportunity Knock for Your Business
You have a potentially great idea, but you aren’t exactly sure how to put it into action at your business. Or, you know that you need to make some...
Make Your Holiday Media Hits Last
So you landed some excellent local coverage on Valentine’s Day — congratulations! If you haven’t promoted that media, however, you might be missing...
How to Defend Your Business With Poise
A few weeks ago, a man had some beef with Wendy’s, which resulted in a now famous Twitter exchange. The fast food company posted a photo of someone...
Say This to Brides at Wedding Shows
Even though they attract big crowds, wedding shows can be tricky places to connect with brides — precisely because of all those people. Some brides...
Romance and Laughs Beat Out Hard Sales Pitches
People login to Facebook for a number of reasons. To name a few: stalk a crush admire baby photos learn what Disney princess/breakfast food/Mean...
3 Ways to Make Valentine’s Day Buzz Last All Year
Valentine’s Day is always a whirlwind, but with a little planning, you can extend the benefits of your holiday business year-round, according to...
Remind Consumers with Valentine’s Day Facebook Graphics
Looking for another way to remind social media followers to order Valentine’s Day flowers? The Society of American Florists provides members with 24...
Montana Shop To Engage Customers with Girlfriend Gathering
Why pigeonhole Valentine’s Day as a celebration of romantic love? Mum’s Flowers is encouraging residents of Whitefish, Montana to observe the...