Don’t let the holiday pressure prevent you from capturing powerful free publicity this Valentine’s Day. "Media coverage of your business, whether...
Valentine’s Day ‘Cheat Sheet’ Makes Interviews a Breeze
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Business Builder
To Rejuvenate a Longtime Florist, a Family Looks to Financials – and Beer
Ask many small-business owners how they survived the recession, and you’ll likely hear a few appreciative “thank-you’s” to a nice, tall cold one...
Last Minute Tips for a Successful Valentine’s Day
The countdown is on! Sure, a lot of your hard work — at least in terms of sales and marketing — is mostly behind you. But there’s still time to make...
Secret Shoppers Rate Valentine’s Day Flowers
Now is peak season for reporters to conduct research for their Valentine’s Day “test order” news stories, when they pose as consumers ordering...
Valentine’s Day Event Helps Massachusetts Store Find New Customers
Ever feel like you’re reaching out to the same customers constantly? A shop in Newburyport, Massachusetts, has found a lighthearted way to market to...
Turn the Super Bowl into Super Marketing
Emotions will run high this weekend when the Eagles take on the Patriots. If you haven’t had a chance to hitch your marketing efforts to the big...
4 Simple Ways to Improve Your Showroom
Be honest: is your shop neatly organized or does it look like Cupid just threw up in there? In his Valentine’s Day Boot Camp, Thursday, Jan. 11,...
To Grow, Embrace the ‘Four Ps’
When Manny and Clara Gonzalez first bought Tiger Lily, their Charleston, South Carolina, floral business, they thought: How hard can this be? “The...
Fun Valentine’s Day Themed Fodder for Social Media
For consumers, Valentine’s Day is just as the name implies: a day. For florists, though, it’s a season, and coming up with talking points for the...
How to Set (and Achieve) Financial Goals
New Year’s resolutions can get a bad rap, says Derrick P. Myers, CPA, CFP, PFCI. “Too often, they fall into the category of ‘impossible to achieve’...
Save Time with Ready-to-Post Valentine’s Day Graphics
The Society of American Florists added five new sharables to its library of Valentine’s Day graphics for members. The Valentine’s Day library now...
Miami Shop To Engage Customers with Girlfriend Gathering
Why pigeonhole Valentine’s Day as a celebration of romantic love? In Miami Beach, Florida, Zoë Galitz, owner of The Posy, wants locals...
Capitalize on Oscar Season to Score More V-Day Sales
Whether Meryl Streep or Margot Robie will take home a Oscar March 4 is anyone’s guess; but one thing’s for sure, we’re in the midst of...
Valentine’s Day Ideas to Steal Now
Want to step up your Valentine's Day marketing? Members of the Society of American Florists have exclusive access to a vast collection of marketing...
Last Call for PFCI Applications
If you love talking about flowers, floral design or the business of flowers, now is the time to document your presentation experience and audition...