Not long ago, Anthony Baradhi of Flower Station in Somerset, New Jersey, decided to put himself in his customers’ shoes. For the role-playing...
5 Retail Florists Share Best Practices in Customer Service
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Business Builder
Flowers Elevate ‘The Ask’ for Promposals
Hopeful grooms aren’t the only ones pressured to make grand gestures these days. Over the past 15 or so years, high school students have been coming...
To Increase Bridal Biz, Think Beyond ‘The Big Day’
Persuading brides-to-be to go all out on lavish floral arrangements for their ceremony and reception isn’t the only way to increase your wedding...
Share New Made-for-Instagram Video to Attract Prom Shoppers
To help members get teens and their parents excited about prom flowers, the Society of American Florists added a promotional video to its Prom...
How Showroom Design Sets the Mood for Success
At weddings consultations, first impressions are everything. If you want the bride to sign on the dotted line, you need her to feel relaxed,...
3 Easy Ideas to Get Ready for Prom Season
Blink! There went Valentine’s Day and Women’s Day. Before you know it, high school students will be preparing for their big dance. To earn their...
Amidst Winter’s Fury, Boston Florist ‘Conceives’ Clever Idea
What do people do when extreme winter conditions leave them isolated at home? One florist’s bet: get frisky. For couples who combatted the boredom...
Sell Smarter: A New Path for Wedding Sales
Imagine having a wedding consultation, and while you’re discussing flowers, colors and textures, you’re also consciously earning trust, removing...
SAF Graphics Celebrate Spring Flowers
Members can hop over to the Society of American Florists’ library of web, Facebook graphics and banners for grab-and-go reminders to post online...
Wedding Pricing that Makes Sense
When it comes to weddings and pricing, beauty is usually not a problem for the floral industry. Retail florists excel at beauty. Profitability is...
Prom Kits Increase Productivity
When it comes to prom, volume is the name of the game. To maximize efficiency and profit potential, one Indianapolis florist has developed a system:...
Boston Florist Woos Reality TV Fans
Earlier this month, a popular reality dating show involved even more drama than usual when the star rescinded his choice of fiancée during the...
68 Radio Commercial Scripts for SAF Members
“Does SAF have radio advertising examples,” a member asked the Society of American Florists via the association’s Live Chat in early March. Yes. SAF...
Ask One Critical Question to Improve Sales
After making a couple thousand mystery shopper calls, Floral Strategies President Tim Huckabee has heard far too many florists inundate customers...
Florists Cash in on Couples Ready to Spend Big on Weddings
Like millions of Americans, Amanda Allen sets New Year’s resolutions. Unlike the masses, she actually enjoys hers. Rather than committing to...