Years ago, cramming website copy with meta tag keywords was all it took to achieve a top ranking in Google results. These days, the search engine...
Customer Experience Key to SEO Success
read more
Business Builder
5 Ways to Offer Personalized Customer Service
Shoppers today don’t just appreciate a personal touch from retailers — they expect it. Fortunately, “personalized customer service is one area where...
California Grower Launches ‘American Princess’ Bouquet
Cognizant that millions of people tuned in to watch “Suits” actress Meghan Markle tie the knot with Prince Harry, Duke of Sussex on May 19 — many of...
Make Better Hiring Decisions with Hortica
When it comes to hiring, you want to make sure you’re making the right choice. Finding quality employees who’ll do a quality job is key to any...
Lush, Untamed Roses to Delight Royal Admirers
An estimated 29 million people tuned in to watch the royal wedding of Meghan Markle and Prince Harry on May 19 — and you can be sure that...
Big Savings. Nice Rewards. Sweet Success.
Big savings are available to members of the Society of American Florists who join the FedEx Advantage program. Save up to 21 percent off select...
The Marketing Opportunity Lurking in Your Email Signature
Anyone who’s ever engaged in a heated argument knows the satisfaction of getting in a good last word. The same philosophy should apply to your email...
Take a Cue from Hollywood and Make Some Summer Blockbusters
Memorial Day weekend is upon us and, as people head out to catch the latest summer blockbusters (“Solo: A Star Wars Story” or “Deadpool 2,”...
NYC Florist Taps Into Pop Culture for Mother’s Day
Mindful that — above all else — moms prize quality time with their kids, Starbright Floral Design in New York City latched onto not one, but two...
Sincere Apologies, Gestures Cure Customer Complaints
Dealing with angry, disappointed customers is an unfortunate reality of retail — especially in the aftermath of a busy holiday. But it doesn’t have...
Google’s ‘Small Thanks’ Campaign Offers Free, Personalized Marketing Materials
Have rave online reviews that you want to promote in-store, too? For a limited time, Google is offering small business owners a free marketing kit,...
Vignette Displays Encourage Browsing, Impulse Buys
In an effort to get visitors to spend more time browsing (a precursor to making an impulse purchase), Regina Cannon Treml merchandized her shop with...
Finding, Courting High-End Brides
If you’d like to land more grandiose weddings, search for chances to rub elbows with affluent people. “Money goes where money is,” said Jennifer...
Flowers Complete End of School Year Celebrations
Around the country, the school year is winding down and celebrations are ramping up. Prom is just the beginning; there are many occasions that call...
Top Four Talking Points for Mother’s Day Interviews
As a shop owner, you are the spokesperson for your business and the flower expert for your community. If a reporter calls or emails asking about...