Cognizant that millions of people tuned in to watch “Suits” actress Meghan Markle tie the knot with Prince Harry, Duke of Sussex on May 19 — many of them salivating over the couple’s elegant, yet laidback style and searching for ways to emulate it —Sun Valley Floral Farms in Arcata, California created a special product in honor of the newest member of the royal family: the “American Princess” bouquet.
In the weeks following the royal wedding, Sun Valley’s marketing team (winner of the 2014 Floral Management Marketer of the Year award) sat down to discuss ways to capitalize on it.
“We are already seeing a greater demand for white flowers as brides have caught ‘royal fever.’ Consumers across the board are excited to share in Meghan Markle’s ‘straight from the garden’ style,” said Marketing Communications Specialist Bill Prescott. “Our team developed the ‘American Princess’ bouquet to highlight this look. We are also currently harvesting gorgeous white flowers, such as, lilies, freesia, tulips, kalanchoe, matricaria and even some astilbe, which was a key flower in her bouquet.”
Sun Valley is offering three different versions of the bouquet (small, medium and large) and selling it through wholesale florists and at mass-market stores.
Prescott recently blogged about the royals’ flowers and the creation of the bouquet, which he shared on social media.
“The bride and groom chose to highlight flowers grown in the region and in the royal gardens; full of family meaning, tradition and history,” he wrote. “The touching references to Harry’s Mom, Lady Diana, with her favorite Forget-Me-Nots brought tears to many an eye. The tradition of adding a stem of myrtle to the bouquets was also part of the ceremony. This tradition goes back to Princess Victoria’s wedding in February of 1840. Myrtle represents love, fertility and innocence.”