Pay-per-click advertising is a great way to get your shop in front of online shoppers and to drive traffic to your web site. However, it can get...
SAF Webinar Shares Secrets of PPC
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Business Builder
Three Small Web Fixes to Increase Floral Event Business
Looking to convert more wedding and event clients from your website? Then check out the latest session in the Society of American Florists’ WebBlast...
Want to Generate Sales Leads? Build Up Your Blog
The dog days of summer are here and you — like many florists — might be looking for ways to attract more everyday business and stay top-of-mind with...
Oklahoma Florist Delivers Smiles to Foster Children
Last week in Edmond, Oklahoma, dozens of foster children and seniors received a surprise pick-me-up, courtesy of the team at Madeline’s Flowers in...
Why Asking ‘How Much Do You Want to Spend?’ Crushes Sales
If you want to drive customer service pro Tim Huckabee truly bananas, ask a person browsing your store, “How much do you want to spend?” The...
Looking to Improve Sales and Service? You May Need to Go Undercover
Ever wonder what your staff really sounds like to customers when they call to place an order with your store? Are they professional and efficient?...
Shop Now for Big Savings on SAF Resources
Amazon’s 2019 Prime Day — or rather, Prime Days — may have ended yesterday but guess what? The savings continue at the Society of American Florists....
Take 75 Percent Off SAF Posters
Enhance your shop walls and design work room with colorful floral posters. The Society of American Florists offers 21 poster and four banner designs...
Need a Better Sales Strategy? Learn from an Expert in Kansas City
What makes a good business a great business? A loyal, happy customer base. Your success can come down to making that key demographic — your repeat...
Stock Up with 75 Percent Off SAF Postcards
Postcards are an effective way to alert current and potential customers your shop’s services and specials. The Society of American Florists offers...
Researching Insurance? Check out Hortica
Members of the Society of American Florists can take advantage of a range of discount programs and services from SAF’s business partners. These...
SAF Slashes Prices on Statement Stuffers
Statement stuffers are an easy, effective way to create floral reminders and keep your name in front of customers. The Society of American Florists...
Bring in the Bachelorettes
When you read the phrase “bachelorette party,” what comes to mind? Plastic tiaras? Sky-high stilettos and dancing on tables? Drinks galore? For many...
Summer Cleaning? Display Strategies That Drive Sales
Have you vowed to work on your visual merchandising this summer? Here are a few best practices, courtesy of display expert Becky Tyre, author of the...
Save 75 percent on SAF Posters, Postcards and Stuffers
The Society of American Florists kicks off summer with a big sale guaranteed to boost local marketing efforts. Save 75 percent on SAF posters,...