SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Be Careful How You Classify Workers
What exactly is an independent contractor? The government’s new interpretation has several ramifications for floral business owners. The U.S. Department of Labor (DOL) has quickly followed its proposed rule to expand the number of workers eligible for overtime...
Drive Away With a Bargain
Your SAF membership can save you money if you rent a car. Both Avis and Budget offer discounts of up to 25 percent. For Budget, call 800-527-0700 and mention the SAF Budget Customer Discount (BCD) number: Z859900, or visit...
Contest Serves as ‘Facebook Focus Group’
Earlier this month, Sara Hill of Beaverton Florists Inc. in Beaverton, Oregon, used social media to engage customers during a traditionally slow season — and to capture a little “market research.” Sara Hill of Beaverton Florists used a Facebook contest to...
Out of Stock? How to Suggest Substitutions With Ease
We’ve all been there. A customer calls requesting an arrangement she saw online, but you don’t have the exact flowers or containers pictured in your inventory. Be upbeat, not apologetic, when pitching alternative flowers or containers, says sales expert...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.