Start Marketing Homecoming Flowers
School dances aren’t solely springtime rites of passage. As temperatures drop and leaves turn colors, high schools and colleges around the country will host homecoming parties. Be ready to grab some extra business by marketing corsages and event pieces on your website...Back Home, Convention Attendees Put New Knowledge into Action
Kristen Brown, Rutland Beard Floral Group, Catonsville, Maryland; Joy Lai, Teleflora, Inc., Los Angeles; Michelle Bolchune, Lion Ribbon Co./Berwick Offray, Berwick, Pennsylvania; and SAF President Shirley Lyons, AAF, PFCI, Dandelions Flowers & Gifts,...
How to Click With Brides to Be on Social Media
Social media is an enticing tool to court brides-to-be. Â (After all, it’s free!) But with 1.5 billion Facebook users, 316 million Twitter users, 300 million Instagram users, and thousands of bridal blogs available, the digital landscape is a very crowded place....
3 Simple Rules For Better Phone Calls
In the duration of a phone call, there’s ample room for error, such as starting the conversation with price instead of the card message or placing a customer on hold without permission. (Find dozens of examples in Tim Huckabee’s monthly column in Floral...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.