WF&FSA Conference Draws Record Crowd
Almost 860 floral industry members were in Miami last week for the 2016 Floral Distribution Conference — making it the best attended conference in the history of the Wholesale Florist & Florist Supplier Association. The high attendance continues an upward trend....
Embrace the Sophisticated Fall Palette
The Pantone Institute passed over some longtime fall color favorites this year when it came up with seasonal picks for autumn. Instead of reds and golds, the venerable color forecaster called for dusty pinks and blues tinged with gray. For many florists, those kinds...
SAF Prompts Nation to Petal It Forward
Taxi drivers, food vendors, law enforcement officers and everyday Americans heading to work were among the thousands of people who received flowers in New York this morning. Capitalizing on the popular “pay-it forward” initiatives and random acts of kindness, the...
Walter Lane Preston: Dec. 25, 1928-Oct. 9, 2016
An industry legend who poured his heart into his business and to the production and promotion of high quality flowers and plants died earlier this month surrounded by his loving family. Walter Lane Preston was inducted into the Society of American Florists’...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.