Are Complicated Discount Codes Holding You Back?
If your discount codes aren’t pulling in the results you hoped to see, it might be time to look at the codes themselves. Around the holidays, when many florists are relying on part-time or seasonal help, complicated codes can lead to mistakes and missed opportunities,...Seven Students Awarded Bryson L. James Student Competition Awards
Seven students from four universities were presented cash awards totaling $2,500 for their presentations at the Bryson L. James Student Competition held during the 61st SNA Research Conference put on by the Southern Nursery Association. The competition, sponsored by...
One Reason to ‘Happy Holidays,’ Not‘ Merry Christmas’
The most wonderful time of the year can turn into a real headache for retailers who use the wrong seasonal greeting with customers. Just ask Starbucks, which ran into such trouble last year for changing its “Christmas” cup to basic “holiday” red. (This year, the...
Count Those Pinecones!
Here’s a great story the media will love: how many pinecones (or stems of holly, ilex or any other holiday favorite) do you use during the holiday season? Send your stats to the media and there’s a good chance editors will pick it up for their lifestyle section, as...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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