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APW Prep: Prompt Sales
Encourage customers to recognize administrative professionals next week — and tout the benefits of flowers and plants in the workplace. The Society of American Florists’ talking points on the Impact of Flowers & Plants on Workplace Productivity Study are perfect...Guide Inexperienced Shoppers with SAF’s Prom Flower Quiz
Customer service isn’t all about attitude. A friendly demeanor should be commended, but without substance to back it up, it’s ultimately meaningless. If you truly want to impress customers and earn repeat business, you need to be helpful. Prom is a prime opportunity...
Gym Partnerships Connects Massachusetts Florist with Young, Active Consumers
What do a flower shop and a fitness studio have in common? For starters, a visit to either reaps proven health benefits. They also both contribute to a creating a vibrant, local community. The way Helen Halloran sees it, more businesses that open in her neighborhood —...
South Carolina Florist Makes Prom Pop on Social Media
In Greenville, South Carolina, Staci Bryant is taking prom seriously — and that means she’s having a whole lot of fun on Facebook and Instagram, to the delight of her customers. “We love prom and feel it is a great way to cultivate new clients,” said Bryant, who for...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.