When Hollywood turned out last weekend for the 2020 Golden Globes, the glam attendees also turned out some fashion-forward looks that could give florists insight into what’s ahead for wedding and dance customers. Among the trend highlights from the night that you...
“Let’s Make Our Voices Heard Loud and Clear” is the floral industry’s call to action for the Society of American Florists’ 40th Annual Congressional Action Days (CAD), March 9-10, in Washington, D.C. “Your voice really gets heard and helps make a difference,” said...
“Mood Changer,” “Happiness Delivered,” and “Make Any Day Special” headline the postcards flying off the shelves as part of the Society of American Florists’ big winter sale. During SAF’s Winter Sale, take advantage of 75 percent savings on posters, postcards and...
New year. New decade. And a new strategic plan for the Society of American Florists brings targeted support to help members overcome some of the most significant challenges facing floral professionals today — labor, rising costs, intense competition. SAF’s new...
Resolved to incorporate more novel and cutting-edge products into your line-up in 2020? The New Products Showcase at SAF Amelia Island 2019, the Society of American Florists’ 135th annual convention, provides plenty of inspiration. (And the end of the year is the...
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