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Three Ways to Enhance Your Instagram Posts
A recently released report from Facebook, the parent company of Instagram, revealed what drives consumers as they scroll through the photo-sharing site. While many people use Facebook to keep in touch with family and friends, they turn to Instagram for...
Promote Mother’s Day Flowers with SAF Tools
Sixty-nine percent of consumers plan to buy Mother’s Day flowers this year, according to the National Retail Federation. Make sure your shop is the outlet of choice among shoppers. The Society of American Florists provides graphics, radio commercial scripts, banner...
Watch Mother’s Day Mania WebBlast
Are you, your staff, your shop and website ready for Mother’s Day? Really? Find out by watching the 30-minute “Mother’s Day Mania,” a WebBlast hosted by the Society of American Florists on April 27. Consider it a must-watch checklist to make sure you have all your...A Curated Mother’s Day Collection Makes Upselling a Cinch
Holidays have a tendency to bring out infrequent flower buyers who gravitate to the least expensive option on your website. That’s not an issue at Rose of Sharon Florist in Santa Maria, California, where owner Ron Rose has implemented a tactic that effortlessly leads...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.